CONCEPT ☕️
ALDI creates this order yearly and this time I was able to create the order for 2022. Barbie, Hot Wheels, Moji Brush and Blippi were all in this bundle. Communication was completed back and forth with Mattel and Moonbug to get the artwork ready for production and into the stores!
DESIGN ✍️
These brands have their specific colors in the brand style guides along with assets to download from their libraries. The layout choices were made by me for the product and packaging. Small changes were made in the body copy to stay current with the Brush Buddies collaborated brand.
For the Moji Brush, I completely created the emojis and stars on Adobe Illustrator along with the fun type phrases! I enjoyed very much seeing the samples in person.
