CONCEPT ☕️
Vinny, who owns a deli in Connecticut, heard about me from a print shop in Riverside,CA and asked me to create a billboard for him.
He wasn't sure of what he wanted and while still in the thumbnails stage, he wanted to change the concept to a lobster holding a sandwich and a can of Pepsi with the name of the shop somewhere on the billboard.
DESIGN ✍️
Keeping the new concept in mind, I wanted the billboard to be easiest to read (black and white) and allow for the comedy to take center stage.
My design seen below shows a lobster with a crown, sunglasses, can of Pepsi and a sandwich in a lawn chair. The colors have a summer vibe, letting that lobster red lead the way.
![](https://cdn.myportfolio.com/8cfcbeb9-53fb-450f-a2ad-f6e3e0656b86/69e85b8a-7ae9-41ce-bbb2-babe35a2df08_rw_1920.png?h=ccae5c215d5566b5f1ad9adf5c881942)
This billboard went through a few sketches but Vinny did land on a thumbnail sketch he liked.
![](https://cdn.myportfolio.com/8cfcbeb9-53fb-450f-a2ad-f6e3e0656b86/c50bd912-dc74-4052-96e4-53e2862974b1_rw_1920.jpg?h=a2b54a7dadab608cfa20c8f78f5a6ba3)
![](https://cdn.myportfolio.com/8cfcbeb9-53fb-450f-a2ad-f6e3e0656b86/f88b771d-9819-4a5c-a715-ccde22d1b4d2_rw_3840.jpg?h=2e51258361368dcdcf96fce3273aea97)
![](https://cdn.myportfolio.com/8cfcbeb9-53fb-450f-a2ad-f6e3e0656b86/bc2df819-9c2f-4c32-b6ca-52648eb5be12_rw_1200.png?h=fc03ad4dbf0798f9130c6e448ca02295)
The illustration was completed on the iPad Pro and the typography was done in Illustrator. Overall this was a fun and educational piece to make and is bringing in revenue and more customers for Vinny today!